Author Question: The three major considerations in test marketing are cost, time, and control. a. True b. False ... (Read 121 times)

Zoey63294 · **on:** Jun 28, 2018

The three major considerations in test marketing are cost, time, and control.
a. True
b. False
Indicate whether the statement is true or false

Question 2

One of the factors ushering in a new era for public relations is
a. our world is intensely commercial today, stories about marketing and consumer psychology
b. the consumer is increasingly in control in a brand obsessed world
c. consumers are spreading the word about brands in ways never before available, like the Internet and Blogs
d. all of these are factors fostering a new era in public relations