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Author Question: A vertical advertising network: a. is the property of an advertising agency. b. refers to a type of ... (Read 148 times)

jjjetplane

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on: Jun 28, 2018
A vertical advertising network:
 a. is the property of an advertising agency.
  b. refers to a type of B2B advertising.
  c. aggregates a number of similar sites to be offered to advertisers.

Question 2

The most important factor executives consider when making their celebrity-selection for endorsements decision is ____.
 a. how much it will cost to acquire the celebrity's services
  b. celebrity and audience matchup
  c. celebrity and brand matchup
  d. celebrity credibility
  e. celebrity attractiveness


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spencer.martell

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Reply #1 on: Jun 28, 2018
Answer to Question 1

C

Answer to Question 2

D


jjjetplane

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Reply 2 on: Jun 28, 2018
Gracias!

bigsis44

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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