Author Question: ____ refers to the honesty, integrity, and believability of a source. a. Trustworthiness b. ... (Read 57 times)

Cooldude101 · **on:** Jun 28, 2018

____ refers to the honesty, integrity, and believability of a source.
a. Trustworthiness
b. Attractiveness
c. Credibility
d. Values
e. Expertise

Question 2

Consumer media use practices have changed significantly in recent years, driven by but not limited to video use. Identify two or three specific changes and discuss them.

InfiniteSteez · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

A

Answer to Question 2

Changes highlighted in this chapter (in the introductory section and in the video section) include:
Increasing use of cell phones
Increasing use of smart devices like smartphones and tablets
Apps/mobile apps for accessing content
Timeshifting (on demand content)
Decline of traditional print media
Video contributing to continued strong TV viewing
Heavy use of social media platforms by young consumers
Use of social media platforms by older and more affluent consumers
Videos viewed by majority of Internet users
Adults 25 to 34 are heavy viewers of video
Demonstrable impact of videos on purchasing behavior
Increased viewing of professionally produced video (primarily TV shows) on the Internet
Apparent willingness of young consumers to pay for content if necessary
and they may think of more.

Students should make clear the marketing relevance of the changes they have chosen. Many of them reflect the ability to access content at any time on any devicethe mobile revolution. Others suggest the blurring of lines between traditional and new media; the decline of newspapers and the importance of newspaper websites, for example. Social media has impact, not only for consumer communications, but for communications with brand marketers and the sharing of marketer-initiated content.