Which of the following is true regarding the value the investment community places on celebrity endorsers?
a. Stock prices can increase when a company announces celebrity-endorsement contracts.
b. Stock prices can decrease when negative publicity reaches the media about a celebrity who endorses one of the company's brands
c. The investment community does not consider the use of a celebrity endorser when determining stock price.
d. a and b
e. a, b, and c
Question 2
Effective videos can increase the volume of sales on retail sites.
Indicate whether the statement is true or false
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