Author Question: Research has shown that music appears to be effective in creating customer moods and stimulating ... (Read 41 times)

wenmo · **on:** Jun 28, 2018

Research has shown that music appears to be effective in creating customer moods and stimulating buying preferences and choices.

Indicate whether the statement is true or false

Question 2

Effective brand building requires:
a. balancing the online and offline media mix.
b. ensuring the best possible customer experience.
c. both of the above.