People who are highly involved in a topic can be motivated by a ...

[lak]

People who are highly involved in a topic can be motivated by a relatively small amount of fear.
 
 Indicate whether the statement is true or false

Question 2

The text suggests that, as marketers learn more about their customers, they can engage in programs of increasing complexity and effectiveness. Discuss this concept in detail.

[Ksh22]

Answer to Question 1

T

Answer to Question 2

The easiest way for students to approach this would be the hierarchy of customer-focused strategies. That is intended to illustrate that more data allows for more targeted, focused, and perhaps complex marketing programs. The analytical hierarchyprofiling to segmentation to predictive modelingrepresents another approach. Data increases relevance, which should lead to effectiveness. You might want to ask them to develop an example instead of just relying on concepts.