Author Question: People meters attempt to measure which household members are watching which television channels at ... (Read 14 times)

gonzo233 · **on:** Jun 28, 2018

People meters attempt to measure which household members are watching which television channels at what times.
a. True
b. False
Indicate whether the statement is true or false

Question 2

(Scenario 11-1) Pegasus Sales Promotion claims that just about any business can benefit from a scratch card promotion. However, an astute marketer realizes that, as with many different kinds of sweepstakes,
a. they are not an effective way to build store traffic.
b. it's often difficult to get any message across in the context of a game.
c. they are not an effective way to spur repeat trips to a retailer.
d. the lack of legal guidelines can create massive problems for companies.