There is likely to be relevant, external secondary data on almost any problem a marketer might confront.
a. True
b. False
Indicate whether the statement is true or false
Question 2
If a company's advertising campaign and a sales promotion have different purposes, the company would be wise to
a. devote its budget to advertising and drop the sales promotion effort.
b. devote its budget to sales promotion and drop the advertising effort.
c. coordinate the look and feel of both efforts.
d. make sure that the two efforts have separate, strong looks and feels.
