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Author Question: Associating a brand with icon-like representations of the kind of people who are portrayed in ... (Read 22 times)

formula1

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on: Jun 28, 2018
Associating a brand with icon-like representations of the kind of people who are portrayed in advertisements as typical users of the brand is positioning a brand via ____.
 a. product-related attributes
  b. usage imagery
  c. experiential needs
  d. functional needs
  e. user imagery

Question 2

Music file sharing is an example of which Internet business model?
 a. Brokerage
  b. Peer-to-peer
  c. Community


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shaikhs

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Reply #1 on: Jun 28, 2018
Answer to Question 1

E

Answer to Question 2

C


formula1

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Reply #2 on: Jun 28, 2018
Thank you :)


shaikhs

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Reply #3 on: Jun 28, 2018
Happy to help you


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