Author Question: The variety dimension of Big Data refers to a. the amount of data being collected. b. the pace of ... (Read 143 times)

Haya94 · **on:** Jun 28, 2018

The variety dimension of Big Data refers to
a. the amount of data being collected.
b. the pace of data flow, both in and out of a firm.
c. the different storage device capacities available for storing Big Data.
d. the diversity of types or forms of data.
e. the variety of businesses that utilize Big Data.

Question 2

Compare and contrast what paid search and search engine optimization refer to. Discuss the possibilities for each. Provide examples when possible to illustrate your answer.

Benayers · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

d

Answer to Question 2

Paid search is a process by which advertisers pay websites and portals to place ads in or near relevant search results based on key words. For example, if you Google running shoes you will find links to Onlineshoes.com and Zappos.com which is another e-shoe dealer. Paid search can also be fine tuned a web-user's search to focus on relevant and specific sites. An example is when an astronomy buff enters the word Saturn and the paid search results are for the planet not the car.

Search engine optimization (SEO) is a process whereby the volume and quality of traffic to a website from search engines is improved based on surfer's profiles. The more surfers visit a site, the more likely the site is to be presented in an individual surfer's search results. (No direct example is given in the text.)

So, paid search is an action of an advertiser but SEO results from consumer behavior on the Web.