Author Question: The most significant advantages of primary data is the time and money they can save. a. True b. ... (Read 197 times)

KimWrice · **on:** Jun 28, 2018

The most significant advantages of primary data is the time and money they can save.
a. True
b. False
Indicate whether the statement is true or false

Question 2

For optimal business results from a site, it should be human-message (interactive) or human-human interaction (like a chat room) because:
a. these approaches generate curiosity and therefore involvement with the advertiser's brand
b. research shows that when consumers engage in these types they have more positive attitude toward the ad and in turn higher purchase intentions
c. research shows such approaches create a bond with subsequent social pressure to buy the sponsor's brand
d. such approaches personalize and warm up the coldness of the technology involved in communicating the brand message