Author Question: By definition, ____ simply means that consumers come into contact with the marketer's message. a. ... (Read 184 times)

Anajune7 · **on:** Jun 28, 2018

By definition, ____ simply means that consumers come into contact with the marketer's message.
a. perception
b. exposure
c. attention
d. comprehension
e. interpretation

Question 2

Lowering costs and increasing quality are not benefits to firms of Internet operations.

Indicate whether the statement is true or false