Author Question: It is common that members of an advertising agency's account management team perceive creatives as ... (Read 78 times)

abarnes

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It is common that members of an advertising agency's account management team perceive creatives as experts in expression with words and visuals. However, they also believe that creatives often do not:
 a. give a hoot about media placement c. share management's goals
  b. stick to schedules d. care about client opinions

Question 2

Meaning is determined solely by the message source's choice of communication elements.
 
 Indicate whether the statement is true or false



Jossy

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Answer to Question 1

C

Answer to Question 2

F



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Jossy

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