Author Question: Almost all marketing research projects should start with a literature search. a. True b. False ... (Read 163 times)

PhilipSeeMore · **on:** Jun 28, 2018

Almost all marketing research projects should start with a literature search.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Which of the following is most true about how the corporate world views creative people
a. creative people are innovators
b. everybody needs them but no one is sure who or what they are
c. creative people are valuable but inevitably disruptive
d. everybody can recognize them by their odd clothing styles