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Author Question: Preparing and executing breakthrough IMC campaigns is a people intensive business; it is ... (Read 14 times)

jessicacav

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on: Jun 28, 2018
Preparing and executing breakthrough IMC campaigns is a people intensive business; it is accomplished as a collective with each person executing a specific assignment.
 
 Indicate whether the statement is true or false

Question 2

Which of the following is an example of a communication outcome?
 a. increase sales to grocery stores by 10 percent
  b. increase total sales by 15 percent
  c. maintain existing sales levels in Japan
  d. increase brand awareness by 15 percent
  e. increase sales in Mexico by 15 percent


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amit

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Reply #1 on: Jun 28, 2018
Answer to Question 1

T

Answer to Question 2

D


jessicacav

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Reply #2 on: Jun 28, 2018
Thank you


amit

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Reply #3 on: Jun 28, 2018
No problemo


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