Joan Kaufman is a senior manager of a large conglomerate. She decides how much money is allocated to each subunit. This is an example of ____ budgeting.
a. top-down
b. bottom-up
c. bottom-up/top-down
d. top-down/bottom-up
e. hierarchy
Question 2
The president of the Cola Beverage Company is very concerned with declining sales of the company's flagship beverage and has asked for your assistance in finding the reason for the decline. The most appropriate way to begin this research project is with
a. a survey of consumers.
b. an experiment in which price is systematically varied.
c. descriptive research.
d. exploratory research.
e. causal research.
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