Author Question: The single greatest advantage that international affiliates can offer over global agencies is a. ... (Read 124 times)

bobbysung

  • Hero Member
  • *****
  • Posts: 519
The single greatest advantage that international affiliates can offer over global agencies is
 a. lower production costs.
  b. more branch offices.
  c. greater understanding of product and strategy.
  d. greater knowledge of local markets.

Question 2

What is the greatest obstacle to implementing integrated marketing communications?
 a. There is a lack of interest in IMC by top management.
  b. The cost for implementing an IMC program is difficult to justify.
  c. Little can be gained by coordinating the various marketing communications elements.
  d. Few providers of marketing communication services have the far-ranging skills to plan and execute programs that cut across all major forms of marketing communications.
  e. Measuring the return on investment is nearly impossible.



nmyers

  • Sr. Member
  • ****
  • Posts: 336
Answer to Question 1

D

Answer to Question 2

D



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Aspirin may benefit 11 different cancers, including those of the colon, pancreas, lungs, prostate, breasts, and leukemia.

Did you know?

To maintain good kidney function, you should drink at least 3 quarts of water daily. Water dilutes urine and helps prevent concentrations of salts and minerals that can lead to kidney stone formation. Chronic dehydration is a major contributor to the development of kidney stones.

Did you know?

Bisphosphonates were first developed in the nineteenth century. They were first investigated for use in disorders of bone metabolism in the 1960s. They are now used clinically for the treatment of osteoporosis, Paget's disease, bone metastasis, multiple myeloma, and other conditions that feature bone fragility.

Did you know?

The U.S. Preventive Services Task Force recommends that all women age 65 years of age or older should be screened with bone densitometry.

Did you know?

Approximately 500,000 babies are born each year in the United States to teenage mothers.

For a complete list of videos, visit our video library