« previous next »

Author Question: The single greatest advantage that international affiliates can offer over global agencies is a. ... (Read 120 times)

bobbysung

  • Hero Member
  • *****
  • Posts: 519
on: Jun 28, 2018
The single greatest advantage that international affiliates can offer over global agencies is
 a. lower production costs.
  b. more branch offices.
  c. greater understanding of product and strategy.
  d. greater knowledge of local markets.

Question 2

What is the greatest obstacle to implementing integrated marketing communications?
 a. There is a lack of interest in IMC by top management.
  b. The cost for implementing an IMC program is difficult to justify.
  c. Little can be gained by coordinating the various marketing communications elements.
  d. Few providers of marketing communication services have the far-ranging skills to plan and execute programs that cut across all major forms of marketing communications.
  e. Measuring the return on investment is nearly impossible.


nmyers

  • Sr. Member
  • ****
  • Posts: 336
Reply #1 on: Jun 28, 2018
Answer to Question 1

D

Answer to Question 2

D


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Cocaine was isolated in 1860 and first used as a local anesthetic in 1884. Its first clinical use was by Sigmund Freud to wean a patient from morphine addiction. The fictional character Sherlock Holmes was supposed to be addicted to cocaine by injection.

Did you know?

Blastomycosis is often misdiagnosed, resulting in tragic outcomes. It is caused by a fungus living in moist soil, in wooded areas of the United States and Canada. If inhaled, the fungus can cause mild breathing problems that may worsen and cause serious illness and even death.

Did you know?

Glaucoma is a leading cause of blindness. As of yet, there is no cure. Everyone is at risk, and there may be no warning signs. It is six to eight times more common in African Americans than in whites. The best and most effective way to detect glaucoma is to receive a dilated eye examination.

Did you know?

Patients who cannot swallow may receive nutrition via a parenteral route—usually, a catheter is inserted through the chest into a large vein going into the heart.

Did you know?

When intravenous medications are involved in adverse drug events, their harmful effects may occur more rapidly, and be more severe than errors with oral medications. This is due to the direct administration into the bloodstream.

The range of sugar maples could be reduced by global warming The range of sugar maples could be reduced by global warming
A single-gene model explains Mendel’s ratios A single-gene model explains Mendel’s ratios
Single bull elk are vulnerable to predation by wolves. Single bull elk are vulnerable to predation by wolves.
Several common functional groups in a single biomolecule Several common functional groups in a single biomolecule
Global Distribution of Earthquakes Global Distribution of Earthquakes
Democracy (or “democratization”) is a global social movement. People all over the world yearn ... Democracy (or “democratization”) is a global social movement. People all over the world yearn ...
Video: Protein Secondary and Tertiary Structures - Animation

For a complete list of videos, visit our video library