Frequency, loyalty, or ambassador programs and creating brand ...

[mwit1967]

Frequency, loyalty, or ambassador programs and creating brand experiences that make positive and lasting impressions are ways to ____.
 a. speak with one voice
  b. create synergy
  c. build customer/brand relationships
  d. start with the customer/prospect
  e. reach consumers who cannot be reached through traditional mass media

Question 2

Exploratory research that attempts to draw from the knowledge and experience of those who have relevant information to the issue driving the research is an example of
 a. focus groups.
  b. data mining.
  c. nominal groups.
  d. case analyses.
  e. depth interviews.

[pratush dev]

Answer to Question 1

C

Answer to Question 2

e