Author Question: When a company breaks the world into three classes of economic conditions, it does so because a. ... (Read 17 times)

folubunmi · **on:** Jun 28, 2018

When a company breaks the world into three classes of economic conditions, it does so because
a. tastes and preferences tend to be similar within economic classes.
b. cultures in newly industrialized countries are often easier to understand.
c. values tend to be similar within economic classes.
d. it helps define the economic capabilities of consumers.

Question 2

Brand managers should turn to alternative means of marcom as the option of first choice rather than automatically defaulting to ____.
a. sales promotion
b. personal selling
c. point-of-purchase advertising
d. event marketing
e. mass media advertising