Author Question: The concept of privacy as it relates to online e-commerce is emerging as a critical concern for ... (Read 96 times)

Tirant22 · **on:** Jun 28, 2018

The concept of privacy as it relates to online e-commerce is emerging as a critical concern for advertisers, regulators and consumers. Explain how this problem is currently being addressed.

Question 2

The fundament decisions in the marcom decision process are conceptual and strategic, and the implementation decisions are practical and tactical.

Indicate whether the statement is true or false

Jayson · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

Congress and the FTC are carefully scrutinizing the mergers of firms that would cerate online databases. Advertisers place online privacy notices on websites (but a vast majority of consumers never read these notices.) Consumers are becoming more concerned about the use of their private information and the selling of the information from the company that collects it to other companies.

Technology has increased the potential for the exchange of personal data.

Answer to Question 2

T