A brand's name is the central idea that encapsulates a brand's ...

[cdr_15]

A brand's name is the central idea that encapsulates a brand's meaning and distinctiveness relative to competitive brands in the product category.
 
 Indicate whether the statement is true or false

Question 2

A well-stated decision problem
 a. takes the manager's perspective.
  b. is as simple as possible.
  c. takes the form of a question.
  d. All of these are correct.
  e. Both a and c are correct.

[14vl19]

Answer to Question 1

F

Answer to Question 2

d