Author Question: Discuss the differences between primary and secondary data and when each should be used during a ... (Read 28 times)

justinmsk · **on:** Jun 28, 2018

Discuss the differences between primary and secondary data and when each should be used during a research effort.

Question 2

Some argue that a pro of advertising is that it fosters a diverse and affordable mass media; if so, which of the following is (are) true?
a. newspapers, magazines, TV and Radio stations are supported by advertising - which ensures an informed democracy
b. advertising forces materialistic consumption that should be appreciated and encouraged.
c. ads themselves are more crass and offensive than in earlier times with fewer media.
d. addresses animalistic needs to a greater degree than before

fdliggud · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

Secondary research is pre-existing, accessible data that may be sufficient to help address the research problem. When it isn't sufficient or doesn't exist, a primary Data Capture effort is required. Because primary Data Capture can be expensive and time-consuming, it should be collected only after determining that secondary data is insufficient or doesn't exist.

Answer to Question 2

A