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Author Question: According to critics of advertising, advertising educates consumers and informs them of the choices ... (Read 137 times)

D2AR0N

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on: Jun 28, 2018
According to critics of advertising, advertising educates consumers and informs them of the choices they have including product features and benefits and is helpful in comparing one product to another.
 
 Indicate whether the statement is true or false

Question 2

In the justice approach to ethical reasoning, deciding what amounts to fair distribution of benefits and costs boils down to
 a. the marketing researcher's intuition.
  b. the Marketing Research Association's code of ethics.
  c. societal consensus.
  d. regulatory guidelines.
  e. moral principles and values.


mcomstock09

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Reply #1 on: Jun 28, 2018
Answer to Question 1

F

Answer to Question 2

c


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