Author Question: Peripheral cues are often used as an attention-getting tool in advertising. Smart advertisers ... (Read 89 times)

RODY.ELKHALIL · **on:** Jun 28, 2018

Peripheral cues are often used as an attention-getting tool in advertising. Smart advertisers realize they are best used when
a. differences between brands are small.
b. people are involved in extensive decision making.
c. the advertising budget is too small to support other approaches.
d. brand loyalty needs to be challenged.

Question 2

During data analysis, the process of scanning Data Capture forms to ensure they are complete and consistent and that the instructions were followed is called
a. analyzing.
b. coding.
c. checking.
d. verifying.
e. editing.