A model that takes into account consumers involvement levels, ...

[james9437]

A model that takes into account consumers involvement levels, information processing, cognitive responses and attitude formation in a single framework is called
 a. Multi-attribute attitude model, or MAAM c. The elaboration likelihood model, or ELM
  b. Saliency d. Selective attention

Question 2

In designing the sample, researchers must specify
 a. the sampling frame.
  b. the type of sampling plan to be used.
  c. the size of the sample.
  d. All of these are correct.
  e. Both a and c

[SeanoH09]

Answer to Question 1

C

Answer to Question 2

d

[james9437]

Thank you

[SeanoH09]

No problemo