Author Question: Which one of the following statements would most likely be made by someone experiencing cognitive ... (Read 78 times)

Medesa · **on:** Jun 28, 2018

Which one of the following statements would most likely be made by someone experiencing cognitive dissonance?
a. My new Toro lawn mower may cut better, but it's not as cool looking as the new John Deere mowers.
b. I'd really like to buy one of those new Toro lawn mowers, but they're kind of expensive.
c. I sure need a new lawn mower, but I'm too lazy to find out what's out there.
d. Mary says her new Toro lawn mower can really get into tight spaces, but Jim says his is hard to start sometimes.

Question 2

Which of the following statements about the Problem Definition phase of the Marketing Research Process is TRUE?
a. It results in specifying the Decision Problem.
b. It results in specifying one or more Research Problems.
c. No further steps should be taken until a and b are stated explicitly.
d. The Research Requests Agreement states the problem the research will address.
e. All of these are correct.