Features of a brand, such as convenience, reliability, ...

[burchfield96]

Features of a brand, such as convenience, reliability, durability, and economy, appeal to a consumer's desire for
 a. functional benefits. c. esteem.
  b. emotional benefits. d. aesthetic satisfaction.

Question 2

The interpretation of data is part of which phase of the Marketing Research Process?
 a. Data Capture
  b. Research Configuration
  c. Information Reporting
  d. Problem Definition
  e. Data Analysis

[Carissamariew]

Answer to Question 1

A

Answer to Question 2

e

[burchfield96]

Thanks for the timely response, appreciate it

[shewald78]

Wow, this really help