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Author Question: The three fundamental positioning themes are a. demographic, psychographic, user. c. heavy user, ... (Read 76 times)

ishan

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on: Jun 28, 2018
The three fundamental positioning themes are
 a. demographic, psychographic, user. c. heavy user, light user, emergent user.
  b. benefit, functional, emotional. d. benefit, user, competitive.

Question 2

Which of the following marketing decisions can be safely made without the benefit of marketing research?
 a. Changing the price of a best-selling product
  b. Entering a new market
  c. Determining which features should be included in a new product
  d. Determining how much product to manufacture based on forecasted demand
  e. All of these decisions are ideally made with supporting market research.


irishcancer18

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Reply #1 on: Jun 28, 2018
Answer to Question 1

D

Answer to Question 2

e


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