Author Question: Descriptors such as age, gender, race, and marital status are widely used in a. demographic ... (Read 124 times)

Jipu 123 · **on:** Jun 28, 2018

Descriptors such as age, gender, race, and marital status are widely used in
a. demographic segmentation. c. soci-segmentation.
b. psychographic segmentation. d. geo-segmentation.

Question 2

The U.S. Bureau of Labor reports that employment for marketing research analysts is expected to grow much faster than the average for all occupations. Why is this?
a. Because the economy is growing
b. Because of increasing competition from offshore manufacturers
c. Because the demand for information continues to grow
d. Both a and b are correct.
e. None of these are correct.