The purpose behind all efforts at market segmentation is to
a. ensure that every product is unique.
b. subdivide a large population into identical smaller segments
c. find the largest market segment that will constitute 90 percent of your market share
d. identify consumers that share common characteristics that will lead them as a group to respond distinctively and positively to the right marketing program
Question 2
Which type of firm is one of the three major categories of firms that conduct marketing research?
a. Marketing research companies
b. Advertising agencies
c. Companies that produce or sell products and services
d. All of these are correct.
e. None of these are correct.
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