Author Question: When formulating a positioning strategy, a multiple benefits to satisfy the target segment should be ... (Read 59 times)

laurencescou · **on:** Jun 28, 2018

When formulating a positioning strategy, a multiple benefits to satisfy the target segment should be considered.

Indicate whether the statement is true or false

Question 2

Marketing research is the process of gathering and interpreting data for use in
a. increasing sales volumes.
b. improving corporate profitability.
c. decreasing manufacturing defects.
d. developing more competitive products and services.
e. developing, implementing, and monitoring the firm's marketing plans.