Author Question: In order to encourage retailers to use POP materials, manufacturers must design these materials to ... (Read 83 times)

scienceeasy · **on:** Jun 28, 2018

In order to encourage retailers to use POP materials, manufacturers must design these materials to satisfy which of the following requirements? They are _____.
a. attractive, convenient, and useful for consumers
b. the right size and format
c. user friendly
d. sent to stores when they are needed
e. All of these are correct.

Question 2

An advertiser who is interested in advertising in a specific magazine would want to obtain a(n) _____ to learn about the demographic and lifestyle profiles of the readers.
a. media kit
b. profile sheet
c. advertising listing
d. structure statement
e. influence report