Author Question: POP's most basic communications function is _____. a. informing consumers b. reminding consumers ... (Read 171 times)

sabina · **on:** Jun 28, 2018

POP's most basic communications function is _____.
a. informing consumers
b. reminding consumers
c. encouraging consumers
d. merchandising products
e. encouraging brand switching among consumers

Question 2

The best medium for demonstrating product features is television.
a. True
b. False
Indicate whether the statement is true or false