Author Question: POP materials stimulate impulse purchasing. a. True b. False Indicate whether the statement is true ... (Read 48 times)

asd123 · **on:** Jun 28, 2018

POP materials stimulate impulse purchasing.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Which of the following factors is important when selecting celebrity endorsers?
a. the ease/difficulty of working with the celebrity
b. the match between the celebrity and the audience
c. the cost of the celebrity
d. the likelihood of the celebrity getting into trouble
e. All of these are correct.