To assess the potential success of a proposed package, each VIEW ...

[nevelica]

To assess the potential success of a proposed package, each VIEW component can be rated, first, in terms of its importance and then with respect to how well the new package performs on each component, its evaluation score.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Which of the following is one of Kelman's receiver processing modes?
 a. similarity
  b. identification
  c. liking
  d. attitude change
  e. expertise

[wuly]

Answer to Question 1

True

Answer to Question 2

b

[nevelica]

Thanks for the timely response, appreciate it

[amandalm]

Gracias!