Author Question: The notion underlying good packaging is gestalt, which means that people react to the unified whole, ... (Read 97 times)

lidoalex

  • Hero Member
  • *****
  • Posts: 538
The notion underlying good packaging is gestalt, which means that people react to the unified whole, not to the individual parts.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

The theory of psychological reactance helps explain why many types of fear appeals in advertising work.
 a. True
  b. False
 Indicate whether the statement is true or false



carojassy25

  • Sr. Member
  • ****
  • Posts: 299
Answer to Question 1

True

Answer to Question 2

False



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

There are more nerve cells in one human brain than there are stars in the Milky Way.

Did you know?

The most common treatment options for addiction include psychotherapy, support groups, and individual counseling.

Did you know?

Approximately one in three babies in the United States is now delivered by cesarean section. The number of cesarean sections in the United States has risen 46% since 1996.

Did you know?

Coca-Cola originally used coca leaves and caffeine from the African kola nut. It was advertised as a therapeutic agent and "pickerupper." Eventually, its formulation was changed, and the coca leaves were removed because of the effects of regulation on cocaine-related products.

Did you know?

Many supplement containers do not even contain what their labels say. There are many documented reports of products containing much less, or more, that what is listed on their labels. They may also contain undisclosed prescription drugs and even contaminants.

For a complete list of videos, visit our video library