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Author Question: The idea of getting adopters of a product to convert other people into users is referred to as ... (Read 43 times)

CQXA

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on: Jun 28, 2018
The idea of getting adopters of a product to convert other people into users is referred to as _____.
 a. using a celebrity icon
  b. rationing supply
  c. reactive MPR
  d. rumor control
  e. nurturing the grass roots

Question 2

According to Kelman's source attributes and receiver processing modes, the primary source dimension is attitude change.
 a. True
  b. False
 Indicate whether the statement is true or false


Swizqar

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Reply #1 on: Jun 28, 2018
Answer to Question 1

e

Answer to Question 2

False


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CQXA

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Reply #2 on: Jun 28, 2018
Correct answers!


Swizqar

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Reply #3 on: Jun 28, 2018
Great! Please up vote :D


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