Author Question: When Apple introduced their iPhone to the market, there were not enough available for everyone who ... (Read 148 times)

kaid0807 · **on:** Jun 28, 2018

When Apple introduced their iPhone to the market, there were not enough available for everyone who wanted to purchase one. This is an example of _____ to generate excitement and set the WOM network into action.
a. using a celebrity icon
b. designing the product to be unique
c. selecting and seeding the vanguard
d. rationing supply
e. nurturing the grass roots

Question 2

Generalizations are scientific laws or principles that are drawn about the creation of effective advertising messages.
a. True
b. False
Indicate whether the statement is true or false