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Author Question: If a company contributes to a worthy cause without tying that contribution to consumers' buying a ... (Read 30 times)

newbem

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  • Posts: 579
on: Jun 28, 2018
If a company contributes to a worthy cause without tying that contribution to consumers' buying a brand or other financial or nonfinancial objectives, that company is participating in ______.
 a. cause-related marketing
  b. buzz creation
  c. ambush marketing
  d. corporate philanthropy
  e. reactive MPR

Question 2

A(n) _____ represents the linkages among brand attributes, the consequences obtained from using the brand, and the personal values that the consequences reinforce.
 a. means-end chain
  b. ladder
  c. mecca
  d. interconnect
  e. value connect


leahchrapun

  • Sr. Member
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  • Posts: 332
Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

a


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