Author Question: Betty's Garden was a successful restaurant until rumors spread about a bug infestation of its food. ... (Read 21 times)

bio_gurl · **on:** Jun 28, 2018

Betty's Garden was a successful restaurant until rumors spread about a bug infestation of its food. To combat the rumors, Betty arranged a dinner and invited the food editors of local newspapers to visit the restaurant and evaluate the cuisine and service. Later, she volunteered several recipes for publication in the Home and Gourmet Cooking sections of the local newspapers. We might specifically characterize these actions as _____.
a. proactive marketing public relations
b. cause-related marketing public relations
c. image engineering
d. reactive marketing public relations
e. sponsorship

Question 2

The _____ creative style is employed when an advertiser makes no attempt to differentiate its brand from competitive offerings nor to claim superiority.
a. preemptive
b. positioning
c. resonance
d. emotional
e. generic