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Author Question: The first step in measuring the success of event sponsorship is to specify the objective that the ... (Read 153 times)

cartlidgeashley

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on: Jun 28, 2018
The first step in measuring the success of event sponsorship is to specify the objective that the sponsorship is intended to accomplish.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Which of the following is the final step in developing an advertising strategy?
 a. State the primary problem.
  b. State the communications objective.
  c. Specify the key fact.
  d. Identify mandatory requirements.
  e. Implement the creative message strategy.


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Natalie4ever

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Reply #1 on: Jun 28, 2018
Answer to Question 1

True

Answer to Question 2

d


cartlidgeashley

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Reply #2 on: Jun 28, 2018
Correct answers!


Natalie4ever

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Reply #3 on: Jun 28, 2018
Great! Please up vote :D


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