Author Question: Commercial rumors are widely circulated but unverified propositions about a product, brand, company, ... (Read 56 times)

jazziefee · **on:** Jun 28, 2018

Commercial rumors are widely circulated but unverified propositions about a product, brand, company, store, or other commercial target.
a. True
b. False
Indicate whether the statement is true or false

Question 2

According to the MECCAS model, the value orientation represents the product value level on which the advertising style focuses and can be thought of as the driving force behind the advertising execution.
a. True
b. False
Indicate whether the statement is true or false