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Author Question: Brian owns seven gourmet food stores. He has offered a coupon, a premium, and a sweepstake all in ... (Read 21 times)

kwoodring

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  • Posts: 560
on: Jun 28, 2018
Brian owns seven gourmet food stores. He has offered a coupon, a premium, and a sweepstake all in one single promotional effort. Brian has implemented a(n) _____.
 a. promotion mix
  b. tie-in
  c. cooperative program
  d. integrated program
  e. overlay

Question 2

Which agency compensation method is closely aligned with the advertiser's sales?
 a. Media-commission system
  b. Labor-based fee system
  c. Outcome-based programs
  d. Investment-based programs
  e. Equity-based programs


fatboyy09

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Reply #1 on: Jun 28, 2018
Answer to Question 1

e

Answer to Question 2

c


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