Author Question: Sun Cosmetics is sponsoring a promotional campaign in which consumers who send in an entry form have ... (Read 35 times)

Anajune7 · **on:** Jun 28, 2018

Sun Cosmetics is sponsoring a promotional campaign in which consumers who send in an entry form have the chance to win a trip to Hawaii or hundreds of lesser gifts. What type of promotional tool is being used here?
a. tie-in promotion
b. sweepstakes
c. cooperative coupon
d. contest
e. mail-in offer

Question 2

Lucille's position at an advertising agency has her involved in getting new business for the agency and working with clients at a strategic level. Lucille is a(n) _____.
a. line manager
b. senior vice-president
c. assistant supervisor
d. management supervisor
e. account executive