Author Question: A perfume manufacturer will send you a new lotion that uses the perfume you like if you mail them a ... (Read 96 times)

mp14 · **on:** Jun 28, 2018

A perfume manufacturer will send you a new lotion that uses the perfume you like if you mail them a proof of purchase and 5.00 . This is an example of a(n) _____.
a. self-liquidating offer
b. reimbursed premium
c. on-pack premium
d. out-of-store premium
e. in-pack premium

Question 2

_____ deals with the tactical, day-to-day activities that must be performed to carry out an advertising campaign.
a. Marketing management
b. Advertising management
c. Advertising strategy formulation
d. Advertising strategy implementation
e. Measuring effectiveness