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Author Question: A perfume manufacturer will send you a new lotion that uses the perfume you like if you mail them a ... (Read 68 times)

mp14

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on: Jun 28, 2018
A perfume manufacturer will send you a new lotion that uses the perfume you like if you mail them a proof of purchase and 5.00 . This is an example of a(n) _____.
 a. self-liquidating offer
  b. reimbursed premium
  c. on-pack premium
  d. out-of-store premium
  e. in-pack premium

Question 2

_____ deals with the tactical, day-to-day activities that must be performed to carry out an advertising campaign.
 a. Marketing management
  b. Advertising management
  c. Advertising strategy formulation
  d. Advertising strategy implementation
  e. Measuring effectiveness


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LVPMS

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Reply #1 on: Jun 28, 2018
Answer to Question 1

a

Answer to Question 2

d


mp14

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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

T4T

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Reply 3 on: Yesterday
Wow, this really help

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