When conducting an ROI, a sampling would be considered successful ...

[newbem]

When conducting an ROI, a sampling would be considered successful if ______.
 a. The break-even rate exceeds the conversion rate with gains of 13 percent.
  b. The break-even rate exceeds the conversion rate with gains of 8 percent.
  c. The conversion rate exceeds the break-even rate with gains of 8percent.
  d. The conversion rate exceeds the break-even rate with gains of 13 percent.
  e. The break-even rate matches the conversion rate.

Question 2

A certain brand of hand lotion commands 7 percent of the market for this product category. To increase the brand's market share, a new advertising campaign is formulated with the following objective: Within the next six months, our objective is to increase the brand's market share from 7 percent to 40 percent.. This objective suffers from being ____.
 a. imprecise
  b. nonmeasurable
  c. general
  d. unrealistic
  e. qualitative

[chinwesucks]

Answer to Question 1

d

Answer to Question 2

d