Every time McDonald's comes out with their Monopoly game, Nakita loves to participate. Even though she knows her chances of winning a million dollars are slim, she still finds it entertaining and fun. Which type of reward is Nakita receiving by participating in this sales promotion activity?
a. hedonic
b. utilitarian
c. emotional
d. rational
e. monetary
Question 2
Advertisers obtain consumer loyalty by providing a brand that meets the needs of the consumers and _____.
a. by continually advertising the brand's merits
b. by stressing the price
c. by stating the unfavorable attributes of the major competitor
d. by using sales promotion
e. All of these are correct.
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