« previous next »

Author Question: Every time McDonald's comes out with their Monopoly game, Nakita loves to participate. Even though ... (Read 92 times)

mynx

  • Hero Member
  • *****
  • Posts: 555
on: Jun 29, 2018
Every time McDonald's comes out with their Monopoly game, Nakita loves to participate. Even though she knows her chances of winning a million dollars are slim, she still finds it entertaining and fun. Which type of reward is Nakita receiving by participating in this sales promotion activity?
 a. hedonic
  b. utilitarian
  c. emotional
  d. rational
  e. monetary

Question 2

Advertisers obtain consumer loyalty by providing a brand that meets the needs of the consumers and _____.
 a. by continually advertising the brand's merits
  b. by stressing the price
  c. by stating the unfavorable attributes of the major competitor
  d. by using sales promotion
  e. All of these are correct.


jasonq

  • Sr. Member
  • ****
  • Posts: 335
Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

a


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

An identified risk factor for osteoporosis is the intake of excessive amounts of vitamin A. Dietary intake of approximately double the recommended daily amount of vitamin A, by women, has been shown to reduce bone mineral density and increase the chances for hip fractures compared with women who consumed the recommended daily amount (or less) of vitamin A.

Did you know?

Eating food that has been cooked with poppy seeds may cause you to fail a drug screening test, because the seeds contain enough opiate alkaloids to register as a positive.

Did you know?

It is believed that the Incas used anesthesia. Evidence supports the theory that shamans chewed cocoa leaves and drilled holes into the heads of patients (letting evil spirits escape), spitting into the wounds they made. The mixture of cocaine, saliva, and resin numbed the site enough to allow hours of drilling.

Did you know?

Every flu season is different, and even healthy people can get extremely sick from the flu, as well as spread it to others. The flu season can begin as early as October and last as late as May. Every person over six months of age should get an annual flu vaccine. The vaccine cannot cause you to get influenza, but in some seasons, may not be completely able to prevent you from acquiring influenza due to changes in causative viruses. The viruses in the flu shot are killed—there is no way they can give you the flu. Minor side effects include soreness, redness, or swelling where the shot was given. It is possible to develop a slight fever, and body aches, but these are simply signs that the body is responding to the vaccine and making itself ready to fight off the influenza virus should you come in contact with it.

Did you know?

Urine turns bright yellow if larger than normal amounts of certain substances are consumed; one of these substances is asparagus.

Applying a time strip to the IV container. Applying a time strip to the IV container.
The recent mass upheavals in Tunisia, Egypt, Libya, Yemen, and Syria gave political scientists a cha The recent mass upheavals in Tunisia, Egypt, Libya, Yemen, and Syria gave political scientists a cha
Time Time
In middle childhood, children spend increasing amounts of time with peers and friends. In middle childhood, children spend increasing amounts of time with peers and friends.
Time Estimates for Specific Office Procedures Cont. Time Estimates for Specific Office Procedures Cont.
The time spent in each interval of one complete cell cycle of a human cell in culture The time spent in each interval of one complete cell cycle of a human cell in culture
Video: Introduction to Heart Attacks

For a complete list of videos, visit our video library