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Author Question: Julie is on a tight budget and usually purchases store brands of products. However, she purchased a ... (Read 71 times)

Chelseaamend

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  • Posts: 545
on: Jun 29, 2018
Julie is on a tight budget and usually purchases store brands of products. However, she purchased a higher quality national brand of shampoo with a coupon that reduced the price enough for her to be able to purchase it. Which type of reward did Julie obtain from using the coupon?
 a. delayed
  b. informational
  c. utilitarian
  d. hedonic
  e. rational

Question 2

Which of the following is mutually reinforcing with attitudes?
 a. loyalty
  b. first impression
  c. belief
  d. expectation
  e. awareness


quynhmickitran

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Reply #1 on: Jun 29, 2018
Answer to Question 1

c

Answer to Question 2

c


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