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Author Question: The three general categories of promotion objectives directed at influencing consumer behavior are ... (Read 38 times)

kodithompson

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on: Jun 29, 2018
The three general categories of promotion objectives directed at influencing consumer behavior are generating purchase trial and retrial, encouraging repeat purchases, and reinforcing brand images.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Marcom objectives should be ambitious rather than realistic.
 a. True
  b. False
 Indicate whether the statement is true or false


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Brenm

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Reply #1 on: Jun 29, 2018
Answer to Question 1

True

Answer to Question 2

False


kodithompson

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Reply #2 on: Jun 29, 2018
Thank you


Brenm

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Reply #3 on: Jun 29, 2018
No problemo


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