Author Question: One objective that can be achieved through consumer promotions is rewarding present customers for ... (Read 69 times)

Ebrown · **on:** Jun 29, 2018

One objective that can be achieved through consumer promotions is rewarding present customers for continuing to purchase the brand.
a. True
b. False
Indicate whether the statement is true or false

Question 2

An expectation from the consumer's perspective is based on solutions consumers have already created or tested.
a. True
b. False
Indicate whether the statement is true or false